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New PIA Report Provides Printers and Suppliers Detailed Market Profiles

Tuesday, May 27, 2003

Press release from the issuing company

Alexandria, Va., May 28, 2003 — With 45,181 establishments and 1,113,119 employees, the U.S. printing industry shipped $155,504,750 worth of printed material in 2002 according to the latest edition of the GATF/PIA Print Market Atlas. Presenting data on national, regional, state, and local print markets, the Atlas estimates the size of the American printing industry and breaks down data by print market segments and employee size of establishments. In its eighth year of publication and sponsored by SAPPI paper, the 2003 edition is now available to help printers and suppliers with market research and benchmarking efforts during these uncertain times. "America’s printing industry is undergoing historic changes and it is extremely difficult to keep-up with these dynamic trends. Over the last two years in particular, the changes in shipments, printing plants and employment have dramatically altered the landscape of print markets in virtually all states and product segments" said Dr. Ronnie H. Davis, PIA’s chief economist. "Printers and suppliers trying to keep up with these changes can use the latest Atlas to evaluate their markets and identify opportunities." The Atlas also can help printers estimate their market shares in particular local, state, regional, and national product markets and compare their operations with those of other printers. Additionally, when used in conjunction with PIA’s Ratio Reports, the Atlas can help suppliers estimate regional, state, and local market potentials for ink, paper, and other consumables or capital equipment. A 278-page paperback book, the 2003 GATF/PIA Print Market Atlas (ISBN: 0-88362-440-0) is available for $200 ($99 for GATF/PIA members). More detail is also available on CD-ROM. The digital form allows users to manipulate the data on printing establishments by sorting them by sales territories and adding more detail to each record. Together, the Atlas and CD-ROM set are available for $500 ($250 for GATF/PIA members). Prices do not include shipping. To order online, visit the GAIN Bookstore. Orders may also be placed by phoning 800/662-3916 (U.S. and Canada) or 412/741-5733 (all other countries); faxing 412/741-0609; or mailing to GATF/PIA Products, P.O. Box 1020, Sewickley, PA 15143-1020. Indicate Order No. 00BT03003 for the Atlas or 00BT03021 for the Atlas and CD-ROM set.




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