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Tribune Publishing selects GEI Internet Proofing System

Thursday, May 22, 2003

Press release from the issuing company

NORTH CANTON, OHIO, MAY 20th,  2003: — Graphic Enterprises, Inc. today announced it has signed an agreement with Tribune Publishing to provide the  Graphic Enterprises’ (GEI) Internet Proofing System (IPS) to many of Tribune’s 12 daily newspapers. IPS is a secure, Web-based proofing solution that enables advertisers to view on-screen or print proofs of their advertisements before publication, therefore saving time, money, potential error and the inevitable costly make-goods. IPS also date-stamps each stage of the proofing process and logs client sign-offs eliminating potential conflict regarding content, quality and acceptance. “GEI’s Internet Proofing Solution will allow advertisers to receive proofs significantly faster than by traditional means,” said Ernie Kuenzli, Tribune Publishing special projects manager.  “It will also automate the proofing process and provide tools for Tribune customers to quickly and efficiently communicate ad copy changes to our newspapers.”   “Electronic proofing using the GEI Internet Proofing System is an important part of Tribune’s strategy to further enhance service to its advertisers via the Internet,” added Darko Dejanovic*, Tribune Publishing and Chicago Tribune vice president and chief technology officer. The system is designed to catch pre-press errors before the job enters the final production process. No special software is required for customers wishing to submit advertisements to the newspaper, or to view proofs; all that is required is Internet access. Consumable and courier costs for physical proofing are reduced while IPS provides advertisers with confidence in its digital proofing by displaying on-screen the actual RIPped data used for film or plate output, adjusted for dot gain on the press. The Orlando Sentinel is the first Tribune newspaper to adopt the GEI Internet Proofing Solution.  “The GEI Internet Proofing system has been a great benefit to our advertising teams as well as our customers,” said Jim Bustraan, Orlando Sentinel’s display advertising systems manager.  “It allows our advertising department to more efficiently share proofs with customers. Now, advertisers can make corrections directly on the proof and electronically submit the changes to our ad teams.”




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