PARAMUS, N.J., May 21, 2003 – More and more companies are seeking ways to effectively leverage and manage their proprietary content. A Printer’s Guide to Content Management Services: Profiting From Content Services in the Digital Age, published this month by the National Association for Printing Leadership (NAPL), is a must-read for printers who want to increase revenue and customer retention by answering this increasing demand. Written by digital services expert Cary Sherburne, the book offers a step-by-step guide to developing and marketing a profitable content management services program. In a straightforward, easy-to-understand style, Sherburne examines how helping customers repurpose their content in print and through other media can help printing and graphic arts companies expand their role as communications solutions providers. The informative, 176-page volume offers a wealth of practical advice, guidance, and helpful resources designed to help companies implement an affordable, effective, and profitable content management services strategy. A Printer’s Guide to Content Management Services explores: • The various aspects of content management in easy-to-understand terms. • How companies can develop content management services solutions that are right for their organization and their customers. • Effective sales and marketing strategies for positioning a new content management services program. • What companies must do to ensure their content management program continues to meet customers’ evolving needs. NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in A Printer’s Guide to Content Management Services is a prime example of that commitment. A Printer’s Guide to Content Management Services: Profiting From Content Services in the Digital Age (NP360) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or go online to NAPL’s bookstore at http://store.napl.org.