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CAP Ventures Releases New Report on Monochrome Page Printer Distribution Channels

Tuesday, May 20, 2003

Press release from the issuing company

(Norwell, MA) May 20, 2003…The monochrome page printer market has reached maturity, and few technological innovations are expected in the future. Vendors are now faced with two dilemmas: how to be competitive and how to stay profitable. “Maintaining a profitable business model is a challenge for virtually every vendor in the monochrome laser market,” commented Bruce Thatcher, a Senior Consultant at CAP Ventures. “CAP Ventures’ new research report entitled Monochrome Page Printer Distribution Channels provides an overview of the industry and a review of the channels available. It also discusses the choices that key vendors have made to successfully bring their products to market.” Initially, vendors relied on improving price and page performance to remain competitive and profitable in the market. This strategy was effective in the beginning, but as product performance rises and prices fall, vendors face the danger of cannibalizing sales from higher-end equipment. CAP Ventures believes that the key to success is utilizing sales channels more efficiently. While vendors should play from their established channel positions, they must also be willing to quickly move to other channels that show promise. The complete report is available immediately to clients of CAP Ventures’ Digital Peripherals Solutions Consulting Service. To learn more about the report or to make a purchase, please contact Stewart MacDonald at (781) 871-9000, ext. 175 or via e-mail at stewart_macdonald@capv.com.




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