PARAMUS, N.J., May 6, 2003 – The National Association for Printing Leadership’s Management Institute, the graphic arts industry’s only management certificate program, returns to the campus of Northwestern University, Evanston, Ill., Tuesday, June 24, through Saturday, June 28, 2003, with updated curricula in Financial Management, Production Management, and Sales & Marketing Management, and an ambitious new program, The Graphic Arts CEO Seminar, developed and taught by industry author, speaker, and consultant Bob Rosen. “Given the many challenges today’s printing and graphic arts companies face, it’s never been more important for company leaders to develop the talent within their organizations,” said Joseph P. Truncale, CAE, NAPL president and CEO. “With its proven track record of providing world-class professional development for the industry’s most successful companies, Management Institute is a sound investment. The addition this year of The Graphic Arts CEO Seminar further enhances MI’s value to the industry.” Because of the highly targeted and interactive nature of The Graphic Arts CEO Seminar, a two-and-a-half-day workshop (June 26-28, 2003) created specifically for current and future graphic arts chief executives, registration for this course is strictly limited to 30 participants. Those interested in benefiting from this extremely relevant course or any of the other comprehensive disciplines offered at Management Institute are encouraged to register now by calling (800) 642-6275, Ext. 1344 or 1350. Management Institute is designed to benefit a range of printing and graphic arts company personnel, including senior executives; company owners; department managers and supervisors seeking to enhance their personal development and advance the progress of their departments; and individuals designated for leadership roles. By attending industry-specific, interactive classes, participants in NAPL’s Management Institute will: - Receive an industry-recognized certificate for completing the Financial Management, Production Management, Sales & Marketing Management, or Graphic Arts CEO course work. - Learn from world-renowned professors and industry experts. - Develop new skills, approaches, and insights that can be directly related to the issues faced by today’s printing and graphic arts companies. - Exchange ideas and network with industry peers. For a brochure detailing the program, go to www.napl.org. There’s still time to register, but remember, enrollment in the new “The Graphic Arts CEO Seminar” is strictly limited to 30 participants, so act now. Call (800) 642-6275, Ext. 1344 or 1350. Tuition for the Financial, Production, and Sales & Marketing courses is $2,495 for NAPL members (non-members: $3,495); Tuition for The Graphic Arts CEO course is $1,295 fro NAPL members (non-members: $1,595). Fees include all instructional material, breakfast and lunch daily, refreshments, a Wednesday evening reception, and certificate of completion. Discounts are available for multiple attendees from the same company. Non-members are invited to call for information on attractive membership pricing options. COURSE SYNOPSES: The Graphic Arts CEO Seminar: This two-and-a-half day workshop, June 26-28, 2003, developed and taught by Bob Rosen, industry author, speaker, and consultant, was created specifically for current and future graphic arts CEOS. The course is designed to help graphic arts executives deal with a competitive environment that provides little room for error. The extremely practical course addresses hard-line issues for bottom-line results. Rosen will share the invaluable experience, methodology and insights he’s gained through his work with hundreds of industry CEOs and scores of profit-leaders. He’ll show participants how to get the operating results and profits they need by learning a new way to think about their roles as profit-leading CEOs. Developed around the new book by Bob Rosen, The Graphic Arts CEO, the course shows participants how to: - Get the consistent sales results they need. - Achieve the manufacturing results they’re seeking from their equipment (including the expensive, new equipment they’ve bought). - Make their company competitive and profitable at the same time. - Develop their own styles of managing and a practical managerial plan. - Make sure their company stays on track, without interfering with their managers. - Become the CEOs their companies need them to be. Production Management: Participants will learn practical, results-oriented methods for actually managing production with proper forecasting, scheduling, process flow, and quality standards. The course identifies the most important production issues, as well as the qualities that make effective production managers and team members. The class will explore how to: - Add/increase positive customer value. - Better forecast and manage productivity activity. - Enhance the relationship between sales and production. - Maximize the use of computer technology, software, and systems. - Develop and implement effective action plans. Sales and Marketing Management: This highly interactive course provides sales and marketing professionals with a wealth of insights and practical strategies they can use to maximize their professional performance and benefit their companies. Participants will learn how to: - Build an integrated sales and marketing plan. - Adapt their company’s existing plan to changes within the organization and the industry. - Work with their sales force to implement the plan successfully and profitably. - Manage their sales force more effectively. - Develop a competitive advantage that distinguishes their company in today’s crowded marketplace. - Maximize the use of contact management software. Financial Management: This interactive course provides participants with the skills and tools needed for effective, broad-based financial management of today’s printing and graphic arts companies. Through class discussion and workshops featuring the hands-on use of computers, participants will learn how to: - Generate meaningful financial statements. - Evaluate performance. - Develop effective estimating and pricing strategies. - Use financial information to support sales and marketing efforts. - Analyze the financial impact of equipment acquisition decisions. - Evaluate and implement various costing approaches, including activity-based costing and budgeted hourly rates. - Master the budgeting process. - Review alternative financing available to the industry.