Standard Register Launches Dynamic Insurance Documents
Tuesday, April 29, 2003
DAYTON, Ohio--April 28, 2003-- Standard Register, a proven leader in providing customer communication solutions, has developed a smart solution to help insurance companies build loyalty with current customers and stay ahead of the game in today's highly competitive landscape. Dynamic Insurance Documents helps insurance carriers deliver the right message to their customers via the right media by using data mining, digital printing and Internet presentment capabilities. "Dynamic Insurance Documents provides a way for insurers to get clear, concise communications to policyholders in a way that maximizes the impact of insurers' communications and helps them increase their bottom line," said Jeff Relick, president of Standard Register Fulfillment Services. This advanced, outsourced solution takes current forms and documents and creates "digital" forms that reside in a digital repository backed by state-of-the-art security. Insurance carriers send their customer data files to Standard Register where they pass through a logic filter customized for that insurance carrier. Standard Register then assembles the appropriate digital documents for each customer, personalizes and customizes them, and migrates the digital documents for printing and mailing by one of its nationwide digital print centers and/or presents the document to their customer electronically via the Internet. The digital repository allows documents to be changed in real time, helping to ensure each customer's communication is up-to-date. The logic filter programmed behind the digital repository determines the correct items that are sent to the customer based on policy characteristics. The customer receives the documents in the preferred manner -- in hard copy and/or electronically. According to Relick, Dynamic Insurance Documents adds value to insurers in many ways. It provides an integrated communication platform, allowing insurance carriers to seamlessly communicate with their customers in the way they want to be communicated with. It also produces up-to-date quality, brand-consistent insurance policies, enrollment booklets and other documents. Additionally, it reduces costs and increases efficiency by digitizing the policy communication process and minimizing or eliminating warehousing and obsolescence costs. "Best of all, Dynamic Insurance Documents permits insurance carriers to focus on what they do best -- underwriting, claims, sales and marketing," said Relick. "Companies can count on Standard Register to effectively manage their customer communications."