XMPie Acquires Nuvisio; Adds Campaign Tracking and Measurement
Tuesday, April 29, 2003
New York, NY, April 29, 2003 - XMPie, a leading provider of software solutions for creating highly effective one-to-one cross-media marketing campaigns, today announced the completion of the acquisition of Nuviso, a developer of track-able print-at-home coupon technology. The acquisition brings closed loop, coupons-based technology to XMPie's flagship product PersonalEffect(tm), allowing XMPie to compete in a number of markets, especially consumer packaged goods. "The acquisition of Nuvisio opens up a number of new growth areas for XMPie, as well as key additions to our team," said Michael O'Hara, CEO of XMPie. "Together, the combined companies and products have the potential to revolutionize the way business interact with their customers, ultimately benefiting the consumer with marketing that is highly personalized to their individual tastes and communication mediums." Independently, XMPie and Nuvisio have developed complementary technologies and products that allow companies to interact on a personal level with their customers. XMPie brings a personalization and customization capability to outbound marketing campaigns including print, e-mail, and Web-based mediums, while Nuvisio provides track-able coupons technology. For example, a company may craft a marketing campaign for email or Web-based mediums. The campaign includes a print-at-home coupon redeemable at point-of-sale. As consumers purchase the company's products and the coupons are redeemed, the company can precisely track the effectiveness of the campaign's offer, incentive, or message, allowing the company to refine the terms of subsequent campaigns to heighten response and effectiveness. "XMPie's PersonalEffect is the ideal 'front-end' product for Nuvisio's coupon-based technology, "said Eran Baron, CFO of Nuvisio and now CFO of XMPie. "We are confident that the integrated offering, which presents a very distinctive product, will benefit XMPie's existing and potential customers."