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Food Marketing Institute Chooses printLYNXX to Manage Printing & Save Costs

Tuesday, April 22, 2003

Press release from the issuing company

WASHINGTON, DC — April 21, 2003 — The Food Marketing Institute today announced that it has chosen to use printLYNXX to handle its print procurement and job management projects. “FMI has been looking for both a sound practice and effective technology to better manage our purchases of printing services,” says Nicole Donegan, director of marketing and creative services. “And printLYNXX not only provides FMI with a best-in-class, Web-based solution, but it also provides hands-on assistance to execute an effective business model to both enhance our print buying process and save money. FMI also chose the service because it can be deployed quickly and learned easily. It’s a win-win for FMI.” “Buyers want to be in control of the print procurement process,” said Doug Harbach, Vice President of the e-LYNXX Corporation, “but too frequently, they are overwhelmed by the complexities and time consumed in chasing every detail. Without the right methodology and communication tools, oversight of the process is not only lost, but avoidable costs are created, which effects the organization’s bottom line.” He said, “printLYNXX is the right tool to help FMI regain control, perform their jobs better and allow the staff to get the most for their expenditures for printed items." Harbach says deployment of printLYNXX was accomplished through the e-LYNXX accelerated deployment service, thereby enabling FMI to gain benefits and savings swiftly.




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