April 10, 2003 -- Dana Consulting, a company specializing in helping printers and print buyers communicate, is making a full transcript of its recent print buyer panel available for purchase online. On February 11th, Dana Consulting and PINE, the Printing Industries of New England, co-sponsored a print buyer panel discussion called “Straight from the Heart: Print Customers Speak Out,” in Waltham, MA. Over 150 print professionals – both printers and buyers – attended this event, and enjoyed a candid, 90-minute discussion among six professional print buyers. The panel discussion was moderated by Margie Dana, president of Dana Consulting. If you couldn’t attend in person, you can now benefit from the buyers’ comments with this full, 18-page transcript. The panelists were diverse. They included Jill Alex Connolly, Corporate Communications Manager of Analog Devices; Dan Rollins, General Director of Corporate Publishing at the John Hancock Funds, Inc.; Janice Dottin of New Leaf Studios; former sales rep turned professional buyer Beth Callahan; Jim LaBelle, Manufacturing Director/Boston for Fast Company magazine; and Chris Mitchell, Design Director for Boston-based Right Angle Group. The panelists fielded 15 questions that Ms. Dana had compiled ahead of time. Their comments about working with the printing industry were candid, insightful, and straight from the heart. The audience asked follow-up questions as well. The full transcript of the panel discussion is a downloadable PDF and can be purchased at http://www.printconsulting.com.“Bringing printers and print customers together, where they can learn from one another, is important,” says Ms. Dana, who is a former print buyer who founded Dana Consulting in 1997 to promote effective communication between the two groups. Beth White, PINE’s director of education, said, “Evaluations from the event were overwhelmingly favorable.” White said plans are already in the works for a follow-up event. Please email [email protected] or [email protected] for more information, or call (617) 730-5951.