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AIIM and ON DEMAND 2003 Drive $15 Million into Local Economy

Monday, April 07, 2003

Press release from the issuing company

AIIM 2003 NEW YORK--April 4, 2003-- Advanstar Communications, today announced that its co-located AIIM 2003 Conference and Exposition and ON DEMAND Digital Printing and Publishing events, held April 7-9 at the Jacob K. Javits Center in New York City will attract over 15,000 attendees and approximately 500 exhibitors making it the largest IT event in New York. It is estimated that this event will drive over $15 million into the New York City economy. Among the high-profile exhibitors at the combined exhibition will be Adobe, Canon, Computer Associates, Documentum, FileNet, Hewlett-Packard, Hummingbird, Hyland, IBM, IKON, Interwoven, Kodak, Oce, Pitney Bowes, Ricoh, Sony, Sprint, Sun Microsystems, and Xerox. "Even at a time when many trade shows are experiencing attendance and financial challenges, buyers continue to flock to the AIIM and ON DEMAND events because they showcase 'real-world' technologies that still provide significant value to today's technology buyer," said Priscilla Emery, president of e-Nterprise Advisors. "Given today's sluggish economy, technology buyers and decision makers are looking for technologies and applications that have a proven positive return-on-investment. It has been proven through studies done by many research groups, including e-Nterprise Advisors, that ECM technologies, such as document and content management, can provide a significant return-on-investment in a variety of business applications. In addition, new government regulations such as the Sarbanes-Oxley Act of 2002 and the Health Insurance Portability and Accountability Act (HIPAA) have increased the need for businesses to more effectively account for and manage electronic documents of all kinds. These factors provide compelling reasons for people to attend these events." The events encompass a variety of exhibitors that offer solutions in the area of Enterprise Content Management (ECM) - content, document, and knowledge management - and digital printing and publishing technologies. A key reason that the co-located events make up the largest IT event in New York is its focus on these technologies as they offer organizations with ways to address corporate governance issues such as the Sarbanes-Oxley Act of 2002. A key focus to this Act is to improve the quality of records/data management and financial reporting to stop the kind of corporate and accounting misdeeds that gave rise to the scandals facing some of the nation's largest companies. "We believe New York offers us an ideal location for attracting attendees from around the world as it is the business capital of the world," said Brian Randall, general manager of Advanstar's Technology Community Group. "Organizations are focused on communicating effectively and efficiently within the internal and extended enterprise, to manage and share knowledge and content, and also publish documents cost effectively. This event offers attendees with a venue for accessing information on these technologies that are front and center in every organization's boardroom." For more information on the events, visit: www.aiim2003.com or www.ondemandexpo.com.




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