April 4, 2003 -- This is the second time that the Print Media Academy of Heidelberger Druckmaschinen AG (Heidelberg) has hosted the "Summer University", which will take place from July 14 to 20, 2003. At the Summer University, print and media managers from all over the world are given a week of practical information about the most important trends in management and technology. Seminar fees are EUR 3,100 including VAT, but do not cover travel and accommodation costs. Seminars are held in English. Each day of the Summer University focuses on a particular issue, for example market and competition, sales and strategy, controlling and financing, and managing and motivation. The content of the course is backed up by lectures, presentations, workshops and visits from print media companies. Participants are required to have a few years of managerial experience behind them. This ensures that there is scope for participants to discuss and exchange ideas, which in turn will allow them to establish a personal network. Participants will create a personal action plan, where they state what, when and how they want to change. Bernd Schopp, head of the Print Media Academy, explains how “this week gives participants new food for thought. Even talking to people from different cultures can inspire and produce ideas.” The first Summer University was a great success. It took place in August 2002 and attracted 19 participants from four continents.