April 4, 2003 -- WhatTheyThink.com today announced that it will launch a new web site - OnDemandJournal.com on May 1st. OnDemandJournal.com will serve executives who buy and sell digital printing and publishing solutions. The web site will publish news, articles, case studies and white papers specific to this segment of the industry. The editorial mission is to help marketing professionals and communications firms develop a better understanding of digital and on-demand technologies, furthering their profitability. Industry writer and analyst Noel Ward will be Executive Editor of OnDemandJournal.com. "We believe the timing is right for an online community that brings specific content about this vital part of the graphic arts industry," said Randy Davidson, President of WhatTheyThink.com. "OnDemandJournal.com will be a free web site that has more flexibility in terms of editorial content. Subscribers will receive educational information, product reviews, case studies and much more." OnDemandJournal.com will have an opted-in membership of nearly 10,000 pre-qualified industry executives with an interest in digital and on-demand printing and publishing solutions. Members will receive a weekly email newsletter and free access to articles and special reports written by leading industry analysts. Said Davidson, "With Noel Ward as Editor, members of OnDemandJournal.com can expect informative and quality content on a daily basis." "WhatTheyThink.com’s backing of OnDemandJournal.com is very important," said Noel Ward, Executive Editor of OnDemandJournal.com. "Their support ensures predictability, superior functionality and an overall great experience for members. The timely features and analysis will be icing on the cake for subscribers who want to profit with digital technology. ODJ provides vendors a great opportunity to increase awareness and knowledge of their technologies among decision-makers. In addition, we’ll be asking for reader input to help develop OnDemandJournal as the number one online publication for digital printing." Noel Ward is well-known as a print industry consultant, speaker and writer focusing on digital printing strategies and content development for print and electronic media. He was formerly Editor in Chief of Print on Demand Business magazine, and presently a partner at OnDemandPublishing.com. Noel has created numerous white papers, case studies and electronic newsletters for several industry-leading companies. He conducts technology assessments, market research, and competitive analyses to build strategies that help companies optimize the processes associated with document creation, production and distribution. He is an advocate for using digital technology to gain efficiencies and competitive advantages--the mission of OnDemandJournal.com. For more information visit www.OnDemandJournal.com.