KENNESAW, Ga., March 27, 2003 – Heidelberg USA will highlight new advances in digital printing equipment – including key contributions in digital finishing and workflow at On Demand 2003. The largest national digital tradeshow, On Demand takes place in New York at the Jacob Javits Center, April 7-9. Located in booth #3301, Heidelberg will demonstrate its NexPress 2100, Digimaster 9150i and Quickmaster DI Pro, running more than 15 applications that highlight the performance, flexibility and quality of these presses. Equipment will be networked with a variety of digital solutions to demonstrate the breadth of Heidelberg’s digital portfolio. Additionally, Heidelberg will introduce new equipment, workflow tools and services that bolster the value proposition for digital printing business. Heidelberg’s theme for the show, “Digital Inspirations,” expresses the ability for digital technology to inspire new innovations in printing, new applications and new ways of doing business. The company will host presentations daily in its booth throughout the show, highlighting Heidelberg’s solutions and the inspired ways its customers have used them to create success in their digital printing businesses. “Heidelberg has been on the forefront of digital technology in printing for more than a dozen years and we understand the vital role it plays in all aspects of the print shop – from prepress through finishing,” said Niels Winther, president and chief executive officer of Heidelberg USA. “At On Demand, Heidelberg will continue its commitment to digital printing by announcing new solutions and services that will inspire printers to grow their businesses and help them adapt to future business demands.” A central feature at the show will be a new Audi TT Roadster that will be on display to draw attention to Heidelberg’s sophisticated variable data demonstration. Visitors will be able to access touch screens in two kiosks where they can design their dream Audi. After selecting such features as the color of the body and top, what type of wheels, windshield wipers and other accessories, users will enter their names, addresses and phone numbers to cue up a brochure with their own customized car to be printed on Heidelberg’s NexPress 2100. At the show, this application will run over a closed network, but a real-life application also can be done over the Internet. “We want to teach the masses about the power of Variable Data Printing,” Winther said. “We want to inspire thoughts and ideas of what can be done and that VDP can be much more than personalizing a name in text. The Audi job and other demonstrations show creative applications of the technology and create variability in images and content.” Other notable applications include high-quality posters to be printed on the NexPress 2100 and the QMDI as well as the production of Nathaniel Hawthorne’s 1851 novel “The House of Seven Gables.” Heidelberg plans to preprint 1,000 covers of the book on its NexPress 2100 then use the Digimaster 9150i with inline Book Publishing System at the show to produce copies. The company will then bind, trim and finish complete copies ready for visitors’ bookshelves. Heidelberg will live up to its reputation as a leading industry educator through free seminars, workshops and presentations the conference. Heidelberg product and solutions experts will be available for consultations. For example, Richard Sand, director of Heidelberg’s Business Development Services, will be on hand to educate the printing community about digital printing technology and how to leverage those solutions to achieve high impact and business profitability. Look for Heidelberg to announce other educational and consulting initiatives at On Demand. For more information about Heidelberg’s products and services, please visit www.heidelberg.com.