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ON DEMAND & AIIM Event Draws 27,000, Says Overwhelming Success

Monday, April 14, 2003

Press release from the issuing company

AIIM 2003 ON DEMAND 2003 SILVER SPRING, Md.--April 14, 2003-- Advanstar Communications, today announced that this week's co-located AIIM 2003 Conference & Exposition and ON DEMAND Digital Printing & Publishing Conference & Exposition attracted an unprecedented number of registrants, attendees, speakers, and press. Taking place April 7-9 at the Jacob Javits Center in New York City, the final event numbers for the two co-located events are: -- Total registration: 27,200 -- Registered speaker attendance: 394 -- Press/analyst attendance: 338 -- Combined total exhibitors: 438 -- Square footage: 259,460 sq. ft. -- Publication and association sponsors: 42 Despite a surprise April snowstorm that cancelled the Yankees baseball game, more than 10,000 participants from 59 countries took part in the opening day of the event. Arthur O. Sulzberger, Jr., chairman and publisher of the critically acclaimed New York Times, kicked off the event in a keynote address to an audience of more than 2,000. Additional keynote presentations included speakers from IBM, Microsoft, the US Government Printing Office, CAP Ventures, and a panel discussion comprised of IBM, Hummingbird, Hyland Software, moderated by InformationWeek. In addition to the keynotes, 163 speakers were on hand for the 89 AIIM-specific conference sessions, 159 speakers were present for the 38 ON DEMAND-specific conference sessions, and 72 speakers were spotlighted at the SolutionCenter for its 24 free, educational sessions (http://solutioncenter.meetexpo.com). There are downloadable AIIM and ON DEMAND keynote speeches at: http://solutioncenter.meetexpo.com/solutioncenter/exhibitor /keynotes.shtm. (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field.) This was a banner year for media attendance as there was more than 300 members of the press/analyst community from around the world looking to cover the largest IT event in New York. Media that attended the show ranged from business press (Bloomberg, CNET News, Fortune, Investor's Business Daily, Line56), industry press (AIIM E-DOC Magazine, KM World, Transform, American Printer, Digital Publishing Solutions), IT press (Computerworld, CRN, InformationWeek, InfoWorld, PC Magazine) and vertical press (Healthcare Informatics, Windows in Financial Services). "The event attracted a very focused and interested audience that asked many relevant questions pertaining to our partners and solution offerings," said Fal Sarkar, market segment manager of content and knowledge management for Sun Microsystems. "The attendees for AIIM 2003 are a serious crowd that are here to do business. They are a focused group who know why they are here and what they want to achieve from this event." "Despite the weather, it has been a great show, as we have seen tremendous attendance in our booth presentation area," said Marianne Worley, tradeshow manager for Captiva. "We have seen a big upswing in the high quality of attendees. New York City has been a big draw; it attracts the audience we want. We attend over 30 shows a year and AIIM is where we choose to have the largest presence." "We have noted an improvement in the quality of the attendees this year," said Tim Kelly, senior vice president of Rochester Software Associates, Inc. "Previous years we saw small copy shops; this year we are seeing enterprise decision makers so the attendee profile has moved upstream. Many of our customers are in the purchase cycle and the show allowed us to meet with them face to face. This has been very helpful to furthering the purchase process." "I saw all the new technology that I was looking for at the event," said Pious Hwang, assistant vice president of NYBS. "Color is coming on strong and this show helps me evaluate the cost. This show is worthwhile; all the big companies are at AIIM and ON DEMAND." "AIIM and ON DEMAND is the best place for the convergence of IT and content," said Ann Dugan, program manager of ASRC Aerospace Corp. "The co-located events have, for the first time, ushered in the next evolution of business processes: the processing, repurposing and delivery of variable data - the core of content on demand," said Kerry Gumas, vice president of the Advanstar Technology Group. "We made a substantial investment in purchasing the AIIM conference and exposition and furthered our investment by co-locating it with ON DEMAND. Having gone directly to the marketplace, we learned that there are a large number of synergies between the ECM and digital printing and publishing worlds. We not only listened to what the market was asking for, but we revamped our entire marketing program to capture the attention of decision makers from key verticals such as finance and healthcare to the Fortune 1000. In turn, our three-phased approach paid off for our partners, attendees, and exhibitors - we listened to the marketplace, we co-located the events, and we overhauled our marketing efforts to reach the right attendees. The co-located events were a huge success for all involved." To download photos of keynote presenters, conference speakers, the opening day crowd, and more, visit: http://www.einzig.com/aiimondemandpressroom2003. Next year's event takes place again in New York City. Mark your calendars for March 8-10, 2004 and stay in tune via http://www.aiimexpo.com and http://www.ondemandexpo.com.




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