Editions Gesca acquires Transcontinental Media golf-related publications
Tuesday, March 04, 2003
Montreal, March 3, 2003 – Éditions Gesca today announced the acquisition of Transcontinental Media’s French-language golf-related publications. The publications included in this transaction are Journal Golf, Annuaire des Clubs de Golf du Québec, and Golf International, as well as the golfinternational.ca portal. Éditions Gesca will also be the exclusive operator of the Golf Affaires brand, producing and publishing the publication distributed as an insert in the newspaper Les Affaires. “This transaction is a way of affirming our leadership position in the operation of media outlets connected to golf in Québec,” stated André Provencher, president of Éditions Gesca, a firm that publishes numerous specialty titles. “The effect of the transaction will be to bolster and add value to the range of our products that are associated with golf, a sport that’s more popular than ever in this province. And advertisers will benefit from more efficient means of reaching their target readership.” In 2002, Éditions Gesca launched four golf publications: the monthly GOLF, the annual guide QUÉBEC-GOLF, GOLF 2002 and the quarterly REVUE GOLF-AGP, the last published in partnership with the Association des golfeurs professionnels du Québec (AGP). Then in the spring of 2002, Éditions Gesca organized the first Expogolf specialty show, the main annual get-together for golfers and the golf industry in Québec. This year that event is being held on March 7, 8 and 9 at the Palais des congrès de Montréal (Montreal Convention Centre). In January 2003, Éditions Gesca strengthened the position of Expogolf as the most important golf specialty show in Québec when it announced the acquisition and integration of the Montreal Golf & Travel Show from Metroland of Toronto. “The sale of these publications stems from Transcontinental’s strategy of concentrating its efforts and resources on niches in which it enjoys a position of leadership," said André Préfontaine, President of Transcontinental Media. “This transaction is yet another manifestation our growing partnership with Gesca, one of Transcontinental’s most important customers.” The fourth largest print media group in Canada, with close to 3000 employees and annualized revenues of close to $500 million, Transcontinental Media is the largest publisher of consumer magazines in Canada, as well Quebec’s largest and Canada’s second largest publisher of community newspapers. This subsidiary of Transcontinental Group also publishes the weekday daily Métro and, through is well-known Publi-Sac, is the leading door-to-door distributor of advertising material in Quebec.