An IPA Webinar, scheduled for January 21, will identify the role value-added services will play in the future success of graphic solutions providers. The sixty-minute online web-conference, led by Vince Naselli of TrendWatch Graphic Arts, will define value-added services, such as digital printing, variable data, digital asset management, e-commerce and graphic design, and include in-depth discussion by experts who have successfully implemented value-added services in their premedia or printing operation. Kate Dunn, director of marketing for Choice Communications, will share her companies success story in developing their creative services business. Frank McPherson, President of Custom Data Imaging Corp., will describe how he’s generated increased sales for both customer and service provider with variable data imaging. Bob Takac, Director of Digital Services for Nielson-A Moore Company, will describe how his company has profited by adding digital color printing to their service offerings. Business managers and sales professionals will come away with a valuable look at the future of the graphic communications industry. The Webinar will be held January 21, from 2:00 p.m. to 3:00 p.m. Eastern Time. To register or for more information on IPA Webinars, go to www.ipa.org/webinars or call (800)255-8141.