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WhatTheyThink.com Launches Raine Radar: Tracks Publicly Traded Companies

Press release from the issuing company

Raine Radar provides real-time business intelligence on publicly traded companies in the printing and graphics arts communities. Gail Nickel-Kailing, a WhatTheyThink.com columnist and principal at Business Strategies Etc., will be the Editor for Raine Radar. January 14, 2003 -- Lexington, Kentucky and Chicago, Illinois – WhatTheyThink.com, the leading web based community serving executives in the Graphic Arts industries, announced today the start of a new service called Raine Radar. Raine Consulting Inc., a leading management consulting firm for the industry, will provide Raine Radar as an exclusive service available to Premium Access Members at WhatTheyThink.com. Raine Radar is designed to deliver real-time business intelligence about publicly traded companies within the printing and graphic arts communities. In 2003, Raine Consulting will kick off the program by attending the quarterly conference calls of these companies, together with executives, stakeholders and financial analysts. Raine Radar will highlight and consolidate the content of the call. "We have found that the Financial Reporting Q & A sessions with the respective financial analysts and the company executives provides a more in-depth perspective about their past, present, and future business and financial strategies," said Randy Davidson, President of WhatTheyThink.com. "There is so much good public information available today and we understand the time it takes to consolidate it into real-time, web-accessible reports. Raine Radar will allow our members to easily research and track the quarterly reports that are of most interest, without the considerable time investment of personally attending these calls. We believe the resulting, unbiased content will be of significant value to the industry at large and not limited to those in the financial community." "When preparing business strategies for the future, it’s all about getting instantaneous clarity about customers, investors, competitors, and markets. One way to quickly and cost-effectively scan the financial and competitive landscape is to check out the financial performance of publicly traded companies," stated Susan Kelly, Managing Partner of Raine Consulting Inc. "Since we already prepare market analyses that encompass financial information for our clients, we look forward to extending these services to the members of WhatTheyThink.com. We’re also pleased that Gail Nickel-Kailing, a WhatTheyThink.com columnist and principal at Business Strategies Etc., has joined Raine as the Editor for Raine Radar." WhatTheyThink.com currently publishes financial and earnings news from more than 60 industry firms. Their Stock Watch department tracks these companies by providing free access to trading information, charts and historical performance. Raine Radar will be a Premium Content feature. About Raine Consulting: Raine Consulting Inc. and Raine Research is consortium of top talent from the Graphic Media, Digital Technology, Demand and Supply Chain Management industries. Raine has built proven practices and methodologies around Strategy Development, Customer Clarity, and Business Optimization to help clients get full deployment from their technology investments. Since 1996, Raine has worked globally with small organizations, middle market, and Fortune 1000 companies. Headquartered in the Chicago area, Raine Associates are located in various U.S. cities. For more information, visit www.raineconsulting.com About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. For more information, visit www.whattheythink.com

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