A.B.Dick Makes More Distribution Changes, Three More Markets Go Direct
Tuesday, January 07, 2003
CHICAGO, IL - Continuing with its strategy of improving customer relations and service throughout the U.S., A.B.Dick Company has changed to direct sales and service in three new markets in the last month. The West Palm Beach/Fort Lauderdale area in Florida, Chico, California, and Everett, Washington, are the markets that have been affected. Last September, A.B.Dick altered the distribution channel for sales, service and support in 10 other markets in the Eastern, Southern and Midwest regions. Results for the fourth quarter were very successful across the board. Impressive sales figures were posted in multiple regions, including Baltimore/Washington D.C. and Pennsylvania, in Iowa and Indianapolis, and in Phoenix. Company officials acknowledge the changes, which required a 20 percent increase to the direct sales team, have proven beneficial in addressing customer needs. “These latest changes are consistent with our approach in providing the best possible service to our customer base,” said Larry Mascia, Vice President of Sales for A.B.Dick. “The people we added to our sales team have done a terrific job in a very short time. Together with our vast dealer network and the number of new products we have introduced in the last two years, this effort offers the best solution to shorten the connection to our customers and prospects.” A.B.Dick’s dealer network continues to work in tandem to deliver the best of both worlds. Dealer network members benefit from access to A.B.Dick’s dedicated service department and factory-trained technicians, and the www.abdick.com web site for 24/7 online Supplies purchases. Local warehousing and distribution outlets provided by the dealers has led to increased coverage capability and quicker delivery times to customers.