IPA Study Defines Market Opportunities for Downstream Services
Monday, January 06, 2003
To assist IPA members in making appropriate business decisions in uncertain economic conditions and in an ever-changing market environment, IPA, the Association of Graphic Solutions Providers, has released the first in its series of Industry Segment Business Solution Kits, which identify business opportunities in both Upstream (creative, design, and digital photography) and Downstream (digital, large format, variable data, and traditional printing and electronic output) markets. First in the series is a 77-page report designed to help business managers and sales professionals drive Downstream revenue in the Manufacturing Industry. The report is available on CD, which also includes free preview and instructional videos. In addition to defining the Manufacturing Industry, including size, trends and leading establishments, the report explains how downstream services apply to companies in the Manufacturing Industry and identifies key decision makers who purchase graphic solutions. The report analyzes capital investments and operating costs as well as personnel requirements. Five detailed case studies of graphic solution providers who have demonstrated success in the manufacturing industry conclude the report. These case studies provide valuable information that will help graphic solutions providers analyze their own requirements and opportunities. With proper implementation of the tools, tips and techniques detailed in this landmark study, business owners and sales professionals will gain an understanding of the issues and concerns facing the Manufacturing Industry and make business decisions to capitalize on those needs. In addition to the free preview and instructional videos, the CD-ROM contains a password protected complete Business Solution Kit for the Manufacturing Industry. Cost to access the entire kit is $99 for members of IPA and $199 for non-members. To order a CD, please contact Donna McDevitt at (800) 255-8141 or purchase online at www.ipa.org.