PARAMUS, N.J., Jan. 2, 2003 – Companies who want to grow their businesses and find new and better ways to meet their customers’ marketing and communications needs can learn about the latest in digital printing at Introduction to Digital Printing, a one-day seminar jointly sponsored by the Direct Marketing Association (The DMA) and the National Association for Printing Leadership (NAPL). The program, presented by NAPL digital technologies expert Howard Fenton, will be held in The DMA Seminar Center in New York City, on Wednesday, March 19, 2003, from 9 a.m. – 5 p.m. Also featured are panels of printers and manufacturers, who will share their expertise on the opportunities and challenges presented by digital printing. Seminar attendees will: Hear about available equipment and technology options, including on-demand equipment/configurations and digital color press technologies. Gain insights into digital printing via case histories of successful applications and results from early adopters. Learn about products supported by digital printing, including on-demand books, reprints, forms, personalized and customized printing, and database marketing. A valuable resource for commercial printers, marketing and sales organizations, graphic design firms and advertising agencies, the program explores how digital printing can help answer customers’ increasing demands for shorter, more customized print runs, on-demand printing, faster turnaround times, and decreased obsolescence of printed products. Introduction to Digital Printing seminar fee is $225 for DMA and NAPL members; $275 for non-members. Register online at www.the-dma.org/seminars/digitalprinting, or call (212) 790-1500. About the Presenter: Howard Fenton is senior consultant, Digital Technologies, for NAPL. He specializes in helping clients maximize their performance in digital printing and technologies, prepress workflow, quality control, and color management. He is well-known throughout the industry for his technical expertise and extensive writing and speaking on technology issues. About The DMA: The Direct Marketing Association is the largest association for businesses interested in direct, interactive, and database marketing with more than 4,700 member companies around the world. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. For information on The DMA, call (212) 768-7277 or visit www.the-dma.org. About NAPL. Chartered in 1933, the National Association for Printing Leadership is a not-for-profit trade association representing the $88 billion commercial printing industry. NAPL’s mission is “To enable the printing community to profit from change” through a full range of management and educational services to its membership, including conferences, seminars, periodicals, books, consulting, and economic data and analysis. To learn more, call (800) 642-6275, Option 3, or visit www.napl.org.