Erratum: TrendWatch Data for PRINT OUTLOOK 03
Friday, December 13, 2002
by Chuck Surprise The TrendWatch survey quoted in the Friday, December 6 article titled "PRINT OUTLOOK 03: Gurus Say It Is Not Just the Economy" came from a very large group of respondents; not, as the article stated, "from a relatively small sampling of the industry." The TWGA Fall results from the Printing, Publishing and Design and Production surveys alone present data from over 1500 responses from 750 mail surveys. Added to this are data from the TWGA Benchmark study results of over 10,000 mail surveys with over 1,000 responses. All totaled TWGA mailed over 50,000 surveys with approximately 8,000 responses in 2002. The TrendWatch market surveys are the only standing research that goes to this degree in the industry as far as we are aware. The paragraph in question, otherwise accurate, read: Vince Naselli of TrendWatch, followed Romano to the microphone. Vince shared results of recent "bottom up" industry snapshots of printing, quick printing, design & production, publishing and Internet design & development. The Fall survey shows incremental improvement in printing, but from a relatively small sampling of the industry. The survey did find that more printers (10%) reported business was "very bad," but 17% percent replied "excellent" and 42% "OK." We regret the error.