Ad Revenue up 12.6%, Pages Up 6.9% Over November 2001
Wednesday, December 11, 2002
New York, NY (December 10, 2002)— Total magazine advertising revenue for the month of November increased 12.6% compared to November of last year, closing at $1,758,924,620, according to Publishers Information Bureau (PIB). Ad pages for November totaled 24,317.2, up 6.9% from last year. Year-to-date, advertising revenue closed at $15,137,731,395, an increase of 3.3%, and ad pages were 206,409.5, down -4.5% from last year. November 2002 vs. 2001 Eleven of the top twelve major advertising categories experienced an increase in advertising revenue over October 2001. Double digit gains were seen in Home Furnishings & Supplies, Media & Advertising, Automotive, Toiletries & Cosmetics, Public Transportation, Hotels & Resorts, Apparel & Accessories, Technology and Financial, Insurance & Real Estate. Nine of twelve categories saw an increase in ad pages, with double digit gains in Media & Advertising, Automotive, Home Furnishings & Supplies, Drugs & Remedies, Public Transportation, Hotels & Resorts and Toiletries & Cosmetics. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January - November 2002 vs. 2001 Seven out of twelve major advertising categories sustained dollar gains for the year-to-date comparison. These categories included Drugs & Remedies, Household Furnishings & Supplies and Food & Food Products. Ad dollar losses were recorded for Technology, Public Transportation, Hotels & Resorts and Apparel & Accessories. "November represents the strongest month in 2002 thus far, with significant increases in both ad revenue and pages," stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. "This is the third consecutive month in which ten or more major ad categories experienced revenue growth." Enhanced and expanded PIB information is now available on www.magazine.org/PIB.