NAK & Pottier Partner Up
Wednesday, April 22, 2009
Press release from the issuing companyNew York, NY, and Frankfurt, Germany – NAK Integrated Marketing, Inc., based in New York City, and Pottier Marketing and Communications of Frankfurt, Germany, announced today they are entering into a joint venture agreement, effective May 1, 2009, to share resources and expertise to the benefit of clients worldwide. The strategic alliance will enable both companies to efficiently expand their operations into new market sectors and increase market reach on both sides of the Atlantic and beyond.
NAK Integrated Marketing produces integrated, multi-channel marketing programs for diverse clients, having significant expertise in the area of manufacturing, specifically in the graphic arts industry, travel/leisure and financial services. Pottier specializes in marketing, communications and promotion for clients in the international travel and tourism industries and for ministry and government entities, with experience in the United Kingdom, Spain, Canada, Germany and France.
The joint venture will allow clients’ companies to establish a consistent presence in the United States, Canada and Europe without bearing the financial burden of physically maintaining a marketing department of their own in a distant country. Future expansion is planned in China, Asia and Africa.
“Jean-Philippe Pottier and I see a growing trend where multi-national firms, large and small, are looking to continue or expand marketing in a foreign arena, but do not wish to maintain the expense of a full-time marketing support office,” said Thaddeus B. Kubis, NAK’s President. “We have become the outsourcing marketing department for more than a few firms and plan to increase our impact in this newly defined segment.
“As two companies with a common vision, we have created a simple, yet powerful plan to offer our clients enhanced capabilities and a wider audience for their products and services,” Kubis said. “Our companies complement each other very well, and there’s no doubt this joint venture builds upon our individual strengths to accomplish more together than we would independently.”
“Linking our talents with our strong and varied experience, using emerging technologies, such as personalized marketing, Transpromo, mobile messaging and others, just adds to the many benefits we can offer,” said Pottier, CEO of the German company.
The logic of the alliance is reflected in the client lists of both NAK and Pottier. A creative group that has been a presence at the vanguard of the digital revolution, NAK’s client list includes companies located in the United States, France, Germany and Switzerland. Pottier’s international arena for promoting travel and tourism clients naturally looks to the U.S. to expand its business.
“Both of our companies are well-established, and yet we were both looking for ways to better serve our existing clients and to be in a position to grow profitably during challenging economic times,” said Pottier. “Our new team provides a great many advantages to those wishing to market themselves globally, not the least of which is a multilingual staff that speaks English, German, French, Spanish and Italian.”
The services to be offered by the joint team of NAK and Pottier will include the development of sales and marketing campaigns; organization and representation at trade fairs and micro markets; local, national and international press conferences and media coverage; information technology services and e-marketing activities; remote office capabilities; web consulting and development; as well as boutique graphic design services.
“Linking these services with our commitment to program accountability, result tracking and a positive ROI on all projects makes this JV a smart and valued event,” Kubis said.
Long-term plans include the possibility of a more formalized relationship, as well as a search for additional partners, specifically in the United Kingdom and the Far East.
Technology will be key to the success of the enterprise. Pottier and Kubis plan to engage all the tools of global trade, such as FTP sites and secure servers. And the alliance speaks well to the modern age of technologically enabled communication in another way: the two business leaders met on LinkedIn.
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