S&ME and Digital Printing Council produce white paper ALEXANDRIA, VIRGINIA (November 4, 2002) – The Sales & Marketing Executives (S&ME) and the Digital Printing Council (DPC) of the Printing Industries of America, Inc.(PIA) announces a joint project, Differentiating Your Company: In Today’s Commoditized Market, by Joel E Crockett. It focuses on graphic arts companies using effective, customized marketing strategies to increase sales in a shrinking, heavily competitive, commoditized market. "S&ME and DPC elected to ask Joel to author this study based on his impressive level of expertise in the marketing specific to the graphic arts industry. He has more than three decades of experience at every level of commercial printing, but particularly in sales and marketing. This makes him the ideal candidate to examine the sales challenges confronting printers and come up with the solutions to make them competitive and successful," said Beth Parrott, S&ME sections manager at PIA. Differentiating Your Company: In Today’s Commoditized Market is currently only available to members of S&ME and DPC. "The challenge many printers face is in conveying to their customers that they can do more than just put ink on paper. That they can be true partners in each and every job with their customers is the future of successful printing. This white paper gives printers the tools to demonstrate their value to the customer," said Tim Lyons, Chair, Sales & Marketing Executives Council and Senior Account Executive, Kohler and Sons, St. Louis, MO. For additional details about this study or membership in S&ME and DPC, contact Beth Parrott at (703) 519-8137 or [email protected] or Joanne Vinyard at (703) 519-8170 or [email protected].