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Apple Backs Out of Macworld Boston

Friday, October 18, 2002

Press release from the issuing company

October 18, 2002 -- Apple Computer said Thursday it will not participate in Macworld Boston, when it moves from New York in July 2004 according to various media reports. In a statement, the company said it "disagrees" with IDG World Expo's decision to move the show out of New York. "Today IDG announced plans to move Macworld New York to Boston in July of 2004. Apple disagrees with this decision, and will not be participating in Macworld Boston," Apple said in a statement to MacCentral. "Since IDG is no longer investing in New York, we now need to re-evaluate our participation in Macworld New York 2003. Apple will continue to participate in Macworld San Francisco in January." IDG World Expo said it had held the show in Boston for 13 of its 18 years, but outgrew available space, which prompted it to move to New York City's Jacob K. Javits Convention Center. Charlie Greco, IDG World Expo president and CEO spoke with MacCentral in an interview late yesterday. "The local business community has gone wild -- they remember what Macworld Expo did for Boston years ago," said Greco. "Macworld Expo brought $42 million to the local economy when it was here." Another factor Greco claimed was that costs for exhibitors will be reduced by as much as 35 percent when they move to Boston.




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