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ANCHOR SOFTWARE to market UNISERV products in U.S.

Monday, October 14, 2002

Press release from the issuing company

(Rockville, MD ˆ October 11, 2002) ANCHOR SOFTWARE, LLC and UNISERV GmbH of Pforzheim, Germany, leading providers of data processing software for the direct marketing industry, announced an agreement for ANCHOR to market UNISERV software and related products in the United States. UNISERV is the premier provider of address management software applications for nearly all of Europe. Their products and services are designed for international use as well as country specific versions, and are installed at over 3000 customer sites including organizations in the following industries: Direct Marketing Services, Banking, Insurance, Automotive, Publishing and Government Organizations. ANCHOR SOFTWARE offers comprehensive software solutions for the direct mail marketing industry in the US market. Their application software includes products for address standardization, postal discounting, merge/purge, document design and printing, list/mail management and a FASTforward solution for change of address processing. “This partnership provides the opportunity for ANCHOR to immediately offer UNISERV’s products, that were previously unavailable in the US, to standardize and cleanse addresses for files being processed for European markets. In addition, it provides ANCHOR SOFTWARE the opportunity to offer its products via distribution by UNISERV in Europe. I anticipate that ANCHOR SOFTWARE’S MaxPrint Document Design and processing utility systems will be available in Europe in the next few months”, stated Gary Siegel, President, ANCHOR SOFTWARE, LLC. ANCHOR SOFTWARE’S comprehensive line of software products, including UNISERV products, will be showcased at upcoming industry trade shows, including-- Mailcom in Chicago, October 16 & 17; The Direct Marketing Association -- Annual Conference and Trade Show in San Francisco, October 20-22; and XPLOR International in Anaheim, October 28-30. “We recognize that this important partnership establishes the chance to provide a broader offering to the US and European markets and to better meet the needs of the Direct Mail community”, stated Ulrich Sohn, Director of Sales, UNISERV GmbH. For additional information about ANCHOR SOFTWARE, please visit www.AnchorComputerSoftware.com or for UNISERV, please visit www.uniserv.de. For licensing information, please call 240-631-2100, or email Sales@AnchorComputerSoftware.com




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