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Through the Eyes of Adobe: New Book on the History of Modern Publishing

Wednesday, October 09, 2002

Press release from the issuing company

BERKELEY, Calif. — September 13, 2002 — Peachpit Press today announced the release of Inside the Publishing Revolution: The Adobe Story (ISBN: 0-321-11564-3, $50, 9/02), an exploration of the rich history behind the modern publishing revolution, as seen through the lens of Adobe Systems Incorporated, one of its most important players. Adobe has become synonymous with great design tools, and for the past 20 years, the company’s impact on design, publishing, and technology has been unmatched. It has shaped the face of how we work in publishing, with graphic design, and on the Web. This book, which coincides with Adobe’s 20th anniversary, is being released in hardcover under the Adobe Press imprint, published and distributed by Peachpit Press. Written by tech journalist Pamela Pfiffner, who has been at the forefront of tech reporting for the past 14 years, Inside the Publishing Revolution traces the colorful journey from the roots of the desktop publishing revolution, the rise of the Web and interactive design, to the advent of the network publishing model. Pfiffner delves into the birth and evolution of PostScript and its role in shaping the course of the desktop publishing revolution; the explosion of the Photoshop market; the realization of the paperless office; and other events that have shaped the way we communicate. “Ask anyone in this industry—artists, Web designers and filmmakers—and they'll tell you that coming into contact with an Adobe product changed their lives,” says Pfiffner. “The company enjoys an almost revered status in the industry. Whether it’s printing, typography, or imaging, there’s not one segment that doesn’t use Adobe products in some form or another.” Inside the Publishing Revolution: The Adobe Story is packed with lively, insightful interviews with world-class designers and illustrators, as well as personal insights and recollections from John Warnock, Chuck Geschke, Steve Jobs, Jonathan Seybold, and other publishing luminaries. Richly illustrated and beautifully designed, the book features galleries of historically significant work by leading artists and rare photographs from the Adobe archives. For added perspective, Pfiffner walks you through an illustrated timeline of the publishing revolution. The book ends with an eye toward the future, featuring an exclusive overview of Adobe’s vision of publishing in the next decade. About the Author Pamela Pfiffner’s 14-year career in publishing encompasses print, Web, and television. She has been editor in chief of such magazines as MacUser and Publish, working to extend the publications’ brands to the Internet. She joined the launch team of the 24-hour cable television station ZDTV (now TechTV) in 1997 as executive producer of its dynamic media Web site. In 1999 she launched creativepro.com, an independent portal for creative professionals. Pamela has taught print and Web design courses at the University of California at Berkeley Graduate School of Journalism and at Portland State University.




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