October 8, 2002 -- Alexandria, Virginia and Lexington, Kentucky, USA --, September 30, 2002 marked the beginning of a new information partnership between The International Association for Document Technologies (IADT) and WhatTheyThink.com. The IADT is the leading international association serving the forms, document technologies and information management industries. WhatTheyThink.com supplies web-based content solutions to companies and organizations serving the printing, publishing and document systems industries. The WhatTheyThink.com "dynamic" news is located at www.the-iadt.org/headlines/default.htm. It is included on the website, as well as mailed daily to IADT members upon request to [email protected]. "Our mission at The IADT is to help members operate more effectively by better understand the changing nature of our industry," stated Nikolaj M. "Nik" Petrovic, CAE - President and CEO of the IADT. “Partnering with WhatTheyThink.com provides our members with the most comprehensive and trusted online news coverage of the printing and document industries.” The agreement provides visitors to IADT’s web site the ability to view news within their site. The arrangement also allows users to search archived news by key word, company name or date. The archive currently contains over 8,000 articles. The IADT joins numerous other organizations who have selected WhatTheyThink.com as a content partner including the Printing Industries of America, the International Prepress Association and the International Publishing Management Association. Many industry suppliers have also added WhatTheyThink.com’s daily news feed for their customers including International Paper, Xerox, Agfa, Printcafe, PrintOnDemand.com, xpedx and others. Companies can select the type of news they wish to display based on key words or other variables. Fully scalable, the news content can also be delivered in XML format. “The IADT has set a high standard of service and value to their members,” said Randy Davidson, president of WhatTheyThink.com. “We look forward to complementing these efforts by supplying even more news intelligence conveniently to their web site.” The IADT serves approximately 400 business forms & document technology member companies worldwide. The IADT brings industry people together in educational environments, technical programs, and marketing conferences such as the IADT Annual Meeting and European Annual Meeting, the IADT-Rochester Institute of Technology (RIT) Management Education & Training Program, the Solutions Symposium, the FormAthon, Regional Educational Seminars, and Manufacturing Plant Tours. The IADT is also present at major industry events worldwide, such as PRINT, DRUPA, Graph Expo/Converting Expo, and Graphics of the Americas. Networking and Education at these IADT events promote an exchange of ideas and business opportunities. WhatTheyThink.com is the print and publishing industry’s leading online community. The company offers a mixture of free and subscription-based content for industry executives. WhatTheyThink.com also provides content syndication services to industry related web sites. For more information, visit www.whattheythink.com.