September 25, 2002 -- Xerox Corp. has announced that it will exhibit a DocuColor iGen3 Digital Production Press at Graphic Communications Day on Nov. 7 at Madison Square Garden in New York City. The DocuColor iGen3 is the most technologically advanced digital press from Xerox, a major sponsor of Graphic Communications Day. The press will be in continuous live operation on Nov. 7 to showcase its many advantages for high-quality, short-run color printing. "We are honored that Xerox has chosen Graphic Communications Day as a venue for showcasing the DocuColor iGen3 to graphics professionals in the New York-New Jersey metro area," said Susan G. Greenwood, president of the Association for Graphic Communications (AGC), co-producer of the seminar/expo event with Printing News. "Nearly everyone who will attend Graphic Communications Day is either a potential purchaser of a DocuColor iGen3 or a likely buyer of its printed output. It truly is a ‘marriage made in heaven’ for Xerox and the AGC community." "Reaching the New York metro graphic arts market represented by AGC is an important element in our marketing plan for DocuColor iGen3," said Xerox spokesman Larry Vogel. "We welcome this opportunity to show attendees how DocuColor iGen3 opens to door to the exciting, high-value applications that will transform our industry," he said. The press will occupy a dedicated portion of the exhibit area on the mezzanine level at Madison Square Garden. The DocuColor iGen3, which also will be shown at Graph Expo in Chicago next month, uses an array of digital technologies to produce full-color images that are said by some to be indistinguishable in quality from traditional offset. A "dry ink" press rated at up to 6,000 A4 (letter) or 1,500 A3 (tabloid) impressions per hour, the device offers a choice of four line screens (150, 175, 200, and stochastic) with 256 levels of gray. The DocuColor iGen3 also has variable-data capability; a full set of tools for prepress control and color management; the ability to handle mixed paper stocks from 16 lb. bond to 100 lb. cover; and built-in print monitoring and system diagnostics. (For complete information, go to "Products" at www.xerox.com). The DocuColor iGen3 will not be the only element of Xerox’s presence at Graphic Communications Day, according to Ms. Greenwood. As a major sponsor of the event, she said, Xerox also will host the closing reception and take part in conducting the educational program that will run throughout the day. MeadWestvaco, a leading supplier of printing papers, has made a similar commitment to Graphic Communications Day by sponsoring the keynote luncheon and participating in the seminars, Ms. Greenwood added. The Nov. 7 event will be an expanded version of the first Graphic Communications Day, staged by AGC at Madison Square Garden last Feb. 27. Conceived to promote the training and certificate programs of AGC’s Center for Graphic Education, the "Day" is aimed at printers, print buyers, corporate communications personnel, graphic designers, and others in the field. It also has become an important exhibition opportunity for vendors of graphics-related products and services in the metro region. More than 30 exhibitors have reserved space at the Garden on Nov. 7, according to AGC. The theme of the educational portion of the event is "Thriving in A Budgeted Environment." The program will consist of nine 60-minute seminars taught by AGC instructors and other industry experts, including executives from Xerox and MeadWestvaco. The seminars will commence at 11 a.m., with the three most requested sessions repeated in the late afternoon prior to the closing reception. The seminars are: - Adobe PDF: Technologies To Improve Workflow - Career Development (to be repeated) - Managing Your Supplier Relationships - Sales and Marketing - Papers for Digital Printing (to be repeated) - Variable-Data Printing - Brand Positioning - Creating Effective E-Mail Marketing Campaigns (to be repeated) - Making Effective Marketing Use of Your Web Site Admission prices are unchanged from the first "Day" in February. Registrants holding the $179 "VIP Passport" can attend three seminars, the keynote luncheon, and the closing reception, with access to the exhibits all day. An $80 pass includes one seminar, lunch, reception, and exhibits; admission to the exhibits plus closing reception costs $25. For registration information, call AGC at (212) 279-2100 or visit www.agcomm.org. AGC will present Graphic Communications Day in conjunction with the 8th Annual Design, Printing & Graphic Communications Expo on Nov. 12. This event, co-produced by AGC and The Long Island Advertising Club, will be held at The Vanderbilt in Plainview, N.Y. Discounts are available to exhibitors who reserve booth space at both events. The details are available from AGC’s Jenny Sham, (212) 279-2100, ext. 105; or from Carl Gessman, ext. 116. AGC is a trade association representing businesses and individuals throughout the $5 billion graphics market in the metro New York-New Jersey area. It is a regional affiliate of Printing Industries of America (PIA).