Pageflex .EDIT a Finalist in 2002 MIMC Awards
Tuesday, October 22, 2002
Web-top Publishing Pioneer Wins Kudos from Leading Internet Industry Organization CAMBRIDGE, Mass.--Oct. 21, 2002--Pageflex, Inc., a pioneer and leader of Web-top publishing, the next wave of technology to follow desktop publishing, announced today that the Massachusetts Interactive Media Council (MIMC) has selected its .EDIT online interactive editing tool as a finalist for the 2002 MIMC Awards. Pageflex .EDIT, released in May 2002, brings publishing to even casual users, enabling them to tailor intelligent, flexible templates through a familiar Web browser to present their own content within limitations set by professional designers. The tool brings the ability to modify print documents, including text, images, and graphic objects, to those non-designer end users who most need to localize or customize a document -- franchise owners, regional sales people, and marketing departments of large corporations, as well as small businesses creating newspaper display advertisements. More information is available at www.pageflexinc.com/edit.asp. MIMC is a New-England-based trade organization serving over 3,000 members from multiple industries. The organization is the region's premier association for thought leadership on interactive technology trends, and the annual MIMC Awards recognize the most compelling interactive media work done in both the public and private sectors. The winners of this year's awards will be announced November 4. Says Pageflex General Manager David Frenkel, ".EDIT is a clear generation ahead of today's desktop publishing technology. As the standard bearer for the Web-top publishing generation, .EDIT brings quality design capability to novices and allows them to produce all kinds of printed stationery, collateral, and advertising without installing and learning special software. Yet .EDIT also protects these users against possible excess and helps corporations, ad agencies, publishers, and print retailers streamline their workflows while protecting their brands and designs. The return on investment for these clients is very exciting."