XMPie Unveils PersonalEffect(TM), a Software Platform to Create Personalized Cross Media Marketing Communications Wunderman, Xerox and XMPie Hold Panel Discussion on Breakthrough Personalized Marketing Strategies and Technologies for Designing and Implementing 1 to 1 Cross Media Campaigns SAN FRANCISCO, Oct. 21 -- DMA ANNUAL CONFERENCE -- XMPie, a developer of one-to-one cross-media marketing solutions, and Xerox Corporation will be demonstrating today a breakthrough for the direct marketing industry in the creation of highly personalized outbound marketing communications. Visitors to the Xerox booth (# N401, Digital Print Pavilion) can experience first hand how XMPie PersonalEffect software, unveiled today, effortlessly blends creative concepts with database information to produce powerful, personalized, full color print on the Xerox DocuColor 6060 Digital Color Press with Creo color server. Campaigns can then be extended to email, web and wireless devices. In addition, executives from Wunderman NY, Xerox and XMPie will be presenting today the newest strategies and tools for designing and implementing 1 to 1 marketing solutions in a panel discussion entitled, "As Personal As You Can Get Without a Breath Mint." "Enterprises have invested heavily in customer intelligence through databases, CRM systems and analytics yet until now complexity and inefficiency have hindered the utilization of this data for meaningful personalized outbound communications," said Jacob Aizikowitz, president and CEO of XMPie. "As a result, the significant increase in response that can be achieved with effective customization and personalization eludes most companies. XMPie is bringing this elusive opportunity within easy, profitable reach of every enterprise." XMPie makes the process of creating one-to-one marketing communications, across one, or multiple channels, as easy, intuitive and powerful as desktop publishing. XMPie's unique platform leverages the enterprise's vast customer information resources and streamlines the inherently complex multidisciplinary process of campaign development, to create highly personalized marketing communications, in digital color print, e-mail, Web and wireless media. For the first time direct marketing agencies, digital printing enterprises and corporate marketing professionals can gain full control over the planning and creative process, while reducing cost and production time. "We're working hard to help direct marketers increase response rates, enhance loyalty and increase repeat purchases," said Elaine Wilde, senior vice president and general manager, Xerox Worldwide Graphic Arts Industry. "We're impressed with how XMPie's software supports these goals by unleashing the creative potential without sacrificing the data and production functionalities." DMA Annual Meeting attendees are invited to "test drive" a demo of PersonalEffect, by taking part in a direct marketing campaign. Sponsored by National Car Rental, "test drivers" will be invited to enter their choice of luxury car, SUV, minivan or convertible into the campaign's database, receivea personalized brochure, web page and email, demonstrating the newest approaches in one to one marketing and automatically be entered into a drawing of a free weekend car rental. In addition, David Sable, president and CEO, Wunderman NY (a division of Young & Rubicam Inc.), Elaine Wilde, Xerox and Phil Asche, executive vice president, strategy of XMPie will conduct a panel discussion on the new business of direct marketing geared to creatives and marketers attending the DMA Annual Meeting. The three executives will discuss the recent breakthroughs in personalized marketing strategies for designing and implementing one-to-one cross media campaigns. The panel is scheduled at 2:45pm - 4:00pm Monday, October 21.