Clarke American Selects Vignette Content Management Solutions
Tuesday, August 27, 2002
To Drive New Online Presence and Enhance Customer Service Capabilities (August 26, 2002) Vignette Corp. today announced that Clarke American Checks Inc. has selected Vignette content management solutions to power Clarke American's redesigned Web site. Clarke American provides checks and check-related services, contact center services and direct response marketing solutions for the financial services industry. The collaboration with Vignette will help drive Clarke American's commitment to providing Web experiences that delight its financial institution partners and the customers they serve. Vignette content management solutions will enable Clarke American to create and publish content, run campaigns, integrate business processes and systems, accelerate product and process improvements, and enhance cross-sell and up-sell opportunities. Vignette solutions also will allow Clarke American to develop Web applications that will bring more value to its financial institution partners and increase overall customer service via its online ordering solutions. To capitalize on cross-sell and up-sell opportunities, Clarke American will leverage the powerful capabilities Vignette offers for the delivery of targeted content, campaign management, and content analysis and reporting. "Clarke American's online solutions strategy builds upon our commitment of providing innovative, high-quality products and services to our financial institution partners and their customers," said Larry Patrick, vice president of Customer and Partner Integration for Clarke American. "Vignette solutions will be the cornerstone of Clarke American's approach for building flexible Web applications that promise increased efficiencies and will significantly improve our online customer service capabilities." "Clarke American has an impressive and comprehensive vision for harnessing the power of the Internet to improve customer service, enhance partner interactions and increase internal efficiencies," said Phil Powers, senior vice president of worldwide marketing at Vignette. "By implementing Vignette for content management, complete with advanced analysis and reporting capabilities, Clarke American is on track to recognize the ROI associated with higher revenues, increased employee productivity and the leveraging of all content assets across the enterprise."