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2009 Survival Guide: Staying in the Game

Thursday, February 12, 2009

Press release from the issuing company

WhatTheyThink educational webinar, sponsored by CREO Color Servers, shares secrets of success

Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. 2009 Survival Guide: Staying in the Game, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by CREO Color Servers, the event will be held Wednesday, February 25th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here.

It’s not news that 2009 is shaping up to be a difficult economic year, although it is just about all you hear on the news.  In any time of economic turmoil, there are always positive actions that can be taken to emerge a stronger, well-positioned organization when the turnaround comes. 

“Now is the time to be preparing for economic recovery,” said Sherburne.  “The downturn will reverse—it always does. But our industry is likely to look quite different as the recovery proceeds, driven by a number of factors, not the least of which is the growing use of alternative media in lieu of print.  Join us to hear what successful peers have to say about how they are investing during this difficult period in preparation for the future.”

Sherburne will be joined by:

  • Dave Zamorski, Chief Operating Officer, Associates Graphic Services (AGS) of Wilmington DE.  AGS was selected as a first place winner of the 2008 CIP4 International Print Production Innovation Award. Zamorski serves on the Advisory Board of the Delaware Manufactures Extension Partnership, which works with companies to implement Lean Manufacturing, ISO Certification, Six Sigma Certification and training, plus much more.  Implementation of these techniques at AGS has reduced staff by 28% over the last two years while increasing revenues, leading to higher profitability.
  • Stephen R. Zenger, President & CEO of Zenger Group, Inc.  The Zenger Group is a  family-owned collection of 3 printing and graphic arts companies in Buffalo, New York, that provides one-stop access to a broad range of print services from Photography and Prepress to Print and Mail. In addition to running the company, Zenger is currently Chairman of the Printing Industries Alliance, the New York/Northern New Jersey affiliate of the Printing Industries of America trade association. He also serves on the national board of Printing Industries of America, the board of directors and executive committee of the Buffalo Niagara Partnership and is past chair of Graphic Arts Department Education Council for Erie County Community College.
  • Stephen Mueller, Harper Engraving. The Harper Engraving and Printing Company was founded in 1891 as a provider of fine engraved social stationery for the central ohio market.  Its specialization is in stationery products and small format promotional pieces that are produced by Offset, Thermography, Foil Stamping, Embossing, Die-Cutting, Letterpress Imprinting and Genuine Engraving.  The end users of its products and services range from Brides and Grooms to Law Firms and Corporations of all sizes and types.  

“In addition to taking cost out of the operation, companies should be focusing on ensuring that their portfolio of offerings and the skills of their people are aligned with emerging market demands,” said Ilana Jucha, General Manager, CREO Branded Products.  “We are pleased that Messrs. Zamorski and Zenger have agreed to share their experience on this important topic.”

“As 2009 unfolds, WhatTheyThink is working to deliver content that will help our readers emerge as stronger, more well-positioned organizations when the economic turnaround comes,” said Randy Davidson, President, WhatTheyThink. “This session is one of many such educational and informational services we are providing to our readers.  We appreciate the fact that CREO Color Servers is sponsoring this important session, allowing us to make it available at no charge.”

During the webinar, attendees will be able to participate in a drawing for a KODAK DARWIN Desktop VDP Software license.  DARWIN VDP Software is the tool that makes it easy to create a VDP campaign in which nearly anything can change: text, images, color, charts, barcodes, personalized images, personalized URLs, backgrounds, and layouts. DARWIN Software version 3.0 transforms files from ADOBE INDESIGN Software into powerful 1:1 campaigns.

Attendees will also be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free event.

About Kodak’s Print On-Demand Solutions Group

Kodak’s Print On-Demand Solutions Group develops and supports high-performance CREO Color Servers and key workflow solutions for a range of digital production printers and presses. It also develops advanced on-demand applications to enable the creation of personalized direct mail, targeted catalogs and other powerful one-to-one marketing communications tools.

The group currently supplies CREO Color Servers to such industry leaders as Hewlett-Packard, IKON, Konica Minolta, and Xerox Corporation.

This independent unit of Kodak’s Graphic Communications Group will continue to help its customers leverage their investment in digital printing.

For more information about CREO Color Servers, visit www.creoservers.com

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, will be available April 1st and can be pre-ordered on Amazon.com.

Sherburne can be reached at Cary@WhatTheyThink.com.




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