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Ad Revenue Up 8.6% over July 2001: Total Number of Pages Hit the Plus Side

Thursday, August 08, 2002

Press release from the issuing company

(New York, August 7, 2002) Total magazine advertising revenue for the month of July increased 8.6% compared to July of last year, closing at $1,129,948,932, according to Publishers Information Bureau (PIB). Ad pages for July totaled 15,125, up 0.5 % from last year. Year-to-date, advertising revenue closed at $8,832,741,748, a decrease of 0.3%, and ad pages were 120,607, down 8.6% over the same time period last year. July 2002 vs. 2001 Eleven of the twelve major advertising categories recorded positive dollar growth this July. Gains were most notable in Food & Food Products, Financial, Insurance & Real Estate, Drugs & Remedies, Apparel & Accessories, Home Furnishings & Supplies, Toiletries & Cosmetics, Retail, and Automotive. Losses were noted in Technology. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January – July 2002 vs. 2001 Seven out of twelve major advertising categories sustained dollar gains for the year to-date comparison. These categories include Food & Food Products, Drugs & Remedies, Household Furnishings & Supplies, Media & Advertising. Losses were recorded in Technology, Financial, Insurance & Real Estate, Public Transportation, Hotels & Resorts, Apparel & Accessories and Retail. “The 8.6% rise in ad revenue, along with positive dollar growth in eleven of twelve major ad categories, are positive indicators,” noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. “In addition, ad pages were up 0.5%, which supports cautious optimism.”




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