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CafePress.com Celebrates Opening of 300,000th Web Store

Thursday, July 25, 2002

Press release from the issuing company

Web's Leading Direct-Access Marketplace Maintains Rapid Growth; From "Save Martha Stewart" Mugs to Scott Adams' Dilbert T-shirts, Consumers and Corporations Find Online Venue to Sell and Buy One-of-a-Kind Products SAN LEANDRO, Calif.--July 24, 2002-- CafePress.com, the leading marketplace for selling and buying products direct from the creator, today announced the opening of their 300,000th Web store. The community-oriented site is currently adding an average of 1,000 new stores and 4,000 new products each day. From "Save Martha Stewart" mugs, to Scott Adams' Dilbert t-shirts, CafePress.com offers members a risk-free opportunity to share their interests and express their individuality. Consumers and corporations that sign up with CafePress.com are provided with their own online store in which they can sell over 30 products based on their ideas, creations, or corporate logos. Currently almost 2,500,000 products are for sale. Once the store is set up, CafePress.com handles all item production and fulfillment. "The last time I heard, 'I could make a million dollars if I could print that on a t-shirt!' -- I decided to do something about it, "said Maheesh Jain, VP and co-founder of CafePress.com. "E-commerce is not a bad word to us. Since our launch in 1999, CafePress.com has maintained steady growth and profitability. Our 300,000th store is just our latest milestone." Jain continued, "At CafePress.com we leverage on-demand, custom product manufacturing to create a powerful sales platform for sellers of unique products. Consumers and corporations have recognized our low-investment service model. They appreciate how easy, and risk-free it is to set up their own store and sell custom-designed merchandise. Ultimately, we are allowing people to turn their passions into products and profits." Stores on the site sell items ranging from trends in pop-culture to politics and to just plain everyday life. By looking at some of the top sellers, you can tell what's on people's minds: parodies of Martha Stewart, the Enron scandal, and Osama Bin Laden. Other stores offer customized products featuring popular Web sites, local bands, online comics, non-profit organizations, family reunion items and thousands of other niche ideas and art. Leading corporations such as United Media (Dilbert products), Esquire Magazine, Salon.com and Clear Channel Interactive are also embracing the low risk model of online retailing and have chosen to manage their e-commerce programs through CafePress.com. Individuals that have opened stores have made profits by selling products in a wide range of categories from apparel, office accessories and home decor. CafePress.com sets a minimum price for each item, and store owners have the discretion to set the price for their items above that amount. Owners keep the difference as their profit, and the money is sent from CafePress.com in the form of a monthly check. Setting up a store is as simple as registering with the site, naming the store, setting the prices and submitting artwork. When an item is ordered, CafePress.com produces the item, bills the buyer and mails the product. All items come with a complete money-back guarantee. Founded in 1999, San Leandro, CA-based CafePress.com is the Web's leading marketplace for selling and buying products direct from the creator. Featuring over 300,000 consumer-run stores, and over 35 corporate stores, CafePress.com manages every aspect of doing business online, including online storefront development and management, product manufacturing and sourcing, fulfillment, and customer service. Organizations utilizing CafePress.com's services are able to generate new streams of bottom-line revenue and build community through creative merchandising with no upfront cost. Current investors include PacRim Venture Partners, New Millennium Partners, Staenberg Private Capital, LLC., and a number of individual investors.




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