ALEXANDRIA, VA (July 24, 2002) - The Printing Industries of America (PIA) and Print Tec Network, Inc. announce an alliance to build and deliver a series of programs designed to help printing companies develop high-performance sales teams. The alliance is designed to provide a structured framework in developing a portfolio of blended learning offerings consisting of on-line courses and live interaction. These courses will target sales management and their sales teams within the printing industry and are intended to enhance their ability to generate profitable printing sales. According to Mary L. Garnett, PIA’s Vice President of Education & Training, “PIA has placed a heavy emphasis on education and clearly in tough economic times, increasing revenue is a top priority for our members. In investigating programs that would help drive incremental revenue, we found Print Tec’s content and methodology tremendously effective. The programs are designed to address different learning styles and add significant bandwidth to the array of learning options we can offer our members.” PIA and Print Tec completed two highly successful pilot courses in June aimed at selling digital printing profitably and increasing sales management effectiveness. The courses incorporate on-line learning, small group conference calls and one-on one mentoring. At the conclusion of the course, participants will have an individualized action plan and certificate of completion. Print Tec’s President, Bill Farquharson, says, “Learning is not a one-time event, and behavior patterns don’t change overnight. By combining a number of learning vehicles into a course spanning a 30-day period, and providing participants with specific action plans that will help learned behaviors become habit, these innovative courses deliver results. And best of all, in a time when companies are closely watching expenses, no travel is required.” PIA and Print Tec will be launching a 90-day program carrying the moniker “Get Sales NOW!” during the month of August. Using a structured prospecting methodology combined with individual and small-group interaction over a 90-day period, this program will help printing sales professionals develop a personal sales process guaranteed to improve prospecting efforts. PIA’s Garnett says, -- “We selected Print Tec because we found the company to be a credible source of quality training and education with a high level of industry experience and a proven track record. We believe Print Tec’s unique learning approach – combined with top-down management support of the process – will provide a significant advantage to our members. We are excited about working together, and have definitive plans to continue adding to the portfolio of joint offerings in the months ahead.” For More Information, please contact Bill Farquharson at (781)934 7036/ [email protected] or Mary Garnett at (703)519- 8189/ [email protected].