Valassis Express Program Gives National Companies Flexibility, Speed
Thursday, March 21, 2002
LIVONIA, Mich.--March 20, 2002--In today's competitive economy, changing market conditions and customer expectations can turn even the best marketing plan upside down. In the past, it was virtually impossible for print advertisers to quickly address these challenges because long lead times were required for printing and distribution of advertisements. Valassis now offers its Express Program, a turnkey program that allows clients to print and distribute full-color advertising inserts in less than one week. "With the Valassis Express Program, an advertiser can send their ad to us on Wednesday and have their job shipped on Monday,'' said Rob Mason, vice president of Targeted Print and Media Solutions for Valassis. "As with all of our products, Valassis can coordinate placement of the insert with newspapers, which offers even more convenience for advertisers. This is especially important for advertisers who need flexibility and a quick turnaround to stay ahead of the competition. And, Valassis allows advertisers to cost-effectively target their message, so that message is reaching the right consumers at the right time.'' Express Program is a turnkey program that can include printing, delivery and media placement of full-color free-standing inserts in a variety of formats from half-page inserts to 16-page coupon books. The combination of quick turnaround, fixed pricing and set printing schedules gives advertisers a hassle-free option for print advertising. Valassis has a team of Express Program account representatives dedicated to ensuring the quality of each job. Mason explained that national advertisers such as Pizza Hut, Subway, Arby's and Burger King use the Express Program to respond to local market conditions. "The Express Program is ideal for auto dealer groups and local or regional retailers who want stay ahead of their competition. It's a great way to support a grand opening, a new product introduction, or customize promotions for a specific area.''