Xerox Focuses On Fast-growing Sweet Spots in $53 Billion Office Market
Friday, March 15, 2002
Independent Survey Shows Xerox Printer, Multifunction Customers Are 100 Percent Loyal NEW YORK--March 14, 2002--Xerox Corporation is turning up the volume on its $6.8 billion office business by launching a series of competitively advantaged products, based on new office color and black-and-white technology platforms, together with a host of solutions and services in 2002. That's the message Gil Hatch, president, Xerox Office Systems Group, will deliver today at an imaging conference sponsored by Salomon Smith Barney. Hatch will outline Xerox's office strategy and discuss plans to refresh the company's line of Document Centre and WorkCentre Pro multifunction systems that print, copy, fax and scan. He also will review progress in office printing, focusing on the strength of Xerox's growing Phaser line of color printers and the advantages of solid ink technology. The presentation coincides with an independent research survey appearing in the Office Products Analyst report, published by Industry Analysts, Inc., showing Xerox office printing and multifunction customers are the most loyal in the industry. For the third consecutive year, 100 percent of Xerox users said they would re-purchase and recommend Xerox office technology. "This survey, representing an install base of nearly 1,400 printers and multifunction systems, shows Xerox printers and multifunction systems continue to outperform the competition and are rated best overall in the industry,'' said Lou Slawetsky, president, Industry Analysts, Inc. To extend its office leadership, Xerox is playing to its strengths and focusing on fast-growing segments of a worldwide printing, copying and multifunction market valued at about $53 billion. "Sweet spots like multifunction and color printing are growing at 15 percent a year,'' Hatch points out. "Xerox is better positioned than any other company to capture our share of that growth. We will continue to lead the way to better work in offices as we reduce costs and expand our reach through expanded channels of distribution.'' Xerox continues to offer significant productivity and connectivity advantages with its Document Centre line of digital multifunction systems. "The rated speed of multifunction systems is not the primary measure of network performance. Xerox technology is specifically designed to provide superior connectivity and total processing time,'' said Hatch. He adds that Xerox continues to focus on the development of single-pass color printing, including solid ink, LED and color laser technologies used in Xerox Phaser printers. Single-pass technology enables the printer to deposit all colors on the paper in one pass, rather than the four passes required by traditional color printers. This provides industry-leading printer performance and productivity. In addition to technology advantages, Xerox's office strategy is further advanced by innovative services such as office document assessments, which help customers identify cost savings and workflow improvements through an assessment of their current office document processes. Hatch says office document assessments and related services have resulted in significant annual savings for customers at major corporations such as Microsoft Corp., Dillard Department Stores and others. Hatch also highlights Xerox capabilities in mobile document access and delivery, including a recently announced alliance that allows mobile workers using BlackBerry Wireless Handhelds from Research In Motion to view, fax or print documents on the go using Xerox mDoc 3.0 server software. In addition, Xerox is playing a major role in other wireless initiatives such as Electronics for Imaging's newly launched PrintMe solution, which enables remote printing from public locations including print shops and hotels.