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Lexmark Improves Web Site Design, Function and Customer-Service Capability

Tuesday, March 12, 2002

Press release from the issuing company

LEXINGTON, Ky.--March 11, 2002--The online home of Lexmark International, Inc. has undergone a radical upgrade that has improved both its style and substance. The company's Web address, www.lexmark.com, now features a more intuitive architecture, easier navigation and better technical support. "At Lexmark, our Web presence is an integral part of our business strategy,'' said Najib Bahous, Lexmark's vice president of customer services. "The new and improved Lexmark Web site will be a powerful consumer-interaction vehicle that will enhance the way we communicate with, sell to, and serve our customers. Whether it is through more effective branding or improved usability, lexmark.com will improve every aspect of the customer experience. "Technical support is a prime example where the improved usability of the site will impact our customer relations,'' continued Bahous. "The more robust Web site can enhance this crucial service by making it easier for customers to access necessary information. We believe our new site will be an intuitive, cost-effective gateway to answers and solutions.'' Customer feedback was instrumental in the design of the new site. Usability testing was conducted both in the United States and abroad, with user responses focused on validating the informational structure and customer task flow. The Lexmark Web development and corporate communications teams then used this customer input to implement the new interface that can be localized to accommodate multiple languages and e-commerce systems. The results of the customer tests show the new site consistently ranking higher in usability and visual appeal than Lexmark's competitors' sites. The new design has been implemented for Lexmark Web sites in the United States, Canada, Latin America and Asia Pacific, with European sites to be converted later this year. Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, associated supplies and services -- for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported more than $4.1 billion in revenue in 2001, and can be found on the Internet at www.lexmark.com.

 

 

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