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RR Donnelley adds Direct Mail To CustomPoint

Thursday, February 05, 2009

Press release from the issuing company

CHICAGO -- R.R. Donnelley & Sons Company today announced that it has enhanced its leading CustomPoint system with a new suite of direct mail capabilities. CustomPoint's enhanced functionality includes an array of features, such as:

- Campaign Management, with online de-duping, list segmentation, record lock out, CASS certification, multi-touch and subscription-based campaigns

- Point-And-Click Prospecting, with the ability to purchase prospect data online according to rich demographic selection criteria

- Personalized URLs (PURLs) to link direct mail with individualized Internet landing pages for tracking campaign effectiveness

"These enhancements bring a powerful combination of online prospecting resources, digital printing, on-demand fulfillment and campaign management capabilities onto our customers' desktops," said Mary Lee Schneider, RR Donnelley's Chief Technology Officer. "RR Donnelley continues to lead the industry through integration of sophisticated direct marketing tools with a system that enables kitting, fulfillment, customized digital printing, inventory management and more."

RR Donnelley is a leading provider of direct marketing services, offering design and consultation, international production resources, postal system expertise and other capabilities that all focus on helping customers maximize their ROI from direct mail.

"Needs expressed by retailers, multi-channel marketers, financial services providers, pharmaceutical companies and other organizations have helped to shape these enhancements," continued Schneider. "These fresh capabilities also reflect RR Donnelley's unmatched direct marketing experience. We are delighted to bring the power of the PURL, list management, pay-as-you-go prospect data files and more to CustomPoint."




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