Lexington, Kentucky USA - February 18, 2002 - WhatTheyThink.com, the leading web based community serving the print and publishing industry, today presented the third of a four part series on the U.S. printing industry and the strategic options that printers have for responding to ongoing evolutionary changes. Authored by columnist David Dodd, the “Evolution Series” is published in the eXpert Row section at www.whattheythink.com. The “Evolution Series” deals with the distinction between short-term, cyclical changes that affect the industry and structural changes that result from the evolution of the industry. Thus far, Dodd has provided a framework for analyzing and forecasting this evolution and examines how printers are using diversification to cope with change. Next month’s column will explore what strategies, if any, are available to printers who choose not to diversify in a substantial way. The eXpert Row area of WhatTheyThink.com contains some of the industry’s leading professionals writing about topics like digital printing, software automation, production management and marketing strategies. “We are honored to have such high-caliber talent educating our members in eXpert Row. Our columnists have developed a following within our community because they present real solutions to real problems,” stated Randy Davidson, president of WhatTheyThink.com. Commenting on the “Evolution Series,” Davidson said the timing could not have been better. “David Dodd enters the trenches each day to help printers solve problems associated with the evolving industry. In today’s competitive environment, its refreshing to learn solutions that can be implemented despite a slow economy. In fact, he doesn’t allow economic issues to become an excuse for inaction.” “The Evolution Series: Strategies For an Evolving Industry” will be completed in March and contains three articles thus far. You may access these writings by visiting www.whattheythink.com. Part One: A Recession Can Mask the Real Challenges Part Two: Causes and Effects of Industry Evolution Part Three: From Diversification to "Solutions" About David Dodd David Dodd is the founder and principal of Southern Consulting, a strategic management and marketing consulting firm based in Nashville, Tennessee. Dodd has provided consulting services to graphic arts industry firms for over a decade. He spends most of his time helping clients address strategic business issues, whether those issues involve technology, marketing, general management or other substantive business areas. He is a graduate of Vanderbilt University School of Law and can be reached by telephone at 615-868-7326 or by email at [email protected]. About WhatTheyThink.com and eXpert Row WhatTheyThink.com is a free Internet community serving 15,000 print and publishing executives. Their free content is accompanied by subscription-based intelligence called Premium Access. Premium Access members pay a small fee to access exclusive articles, interviews, research and surveys. As part of Premium Access, eXpert Row offers fresh takes on key issues of the day by some of the leading minds in the print and publishing industry. Columnists include: Susan Kelly of Raine Consulting, David Dodd of Southern Consulting, John Kypriotakis and Rick Lamos of Lysis International, Margie Dana of Dana Consulting, Al Lautenslager of PR for Profits, Carro Ford, John Dunn, Vince Marini and special contributions from OnDemandPublishing.com principals - Paul White & Noel Ward.