RESTON, Va., Feb. 5 -- The North American region of Dimension Data Holdings announced an engagement with Harvard Business School Publishing (HBSP) that takes a comprehensive approach to the creation, production, and delivery of digital content. This new system will allow HBSP to open an expanded channel for sales and distribution that provides new products to a broader customer base as well as opportunities to bring additional value to its current customer base. The system will feature a commerce application from ATG, the leading developer of online CRM applications that deliver an integrated, personalized experience for customers, partners, and employees. The ATG Enterprise Commerce Suite was selected for its personalization capabilities that will enable HBSP to manage and utilize customer profile information stored in a unified database that serves HBSP's online and offline customer relationship activities. Harvard Business School Publishing will be able to leverage this enhanced customer information to deliver superior customization, further refining its content development and delivery capabilities to best suit customers' changing needs. Finally, Dimension Data will integrate the new commerce platform into the organization's back-office technology for seamless operation to enable stable migration to the new platform. "HBSP was looking for and found in Dimension Data a company that is dedicated to the publishing industry. We are delighted to be working with them in the construction of the next generation of digital publishing platforms.'' said Scott Lubeck, chief technology officer of Harvard Business School Publishing. "As a publisher we are committed to providing our customers and readers online with the highest level of service by supporting their need to find valuable information, products, and services quickly and conveniently.'' "We are very excited to be working with a global, publishing leader like Harvard Business School Publishing on employing innovative technology to maximize product and distribution capabilities,'' said Dave McGuinness, senior vice president of Dimension Data's Media and Entertainment Practice. "The breadth and complexity of this solution is testament to Dimension Data's ability to combine media industry knowledge with technology expertise to enhance our client's leadership position and provide greater opportunities for customers.''