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Digital Printing & Imaging Association Releases DPI Marketing PlanPro

Tuesday, January 22, 2002

Press release from the issuing company

FAIRFAX, VA– Marketing can be one of the most challenging, frustrating and critical components within a business. Planning helps bring control, insight and influence into this process. A marketing plan is a proactive approach to put marketing strategy into action and impact the bottom line. Following the success of the popular DPI Business PlanPro, released last year, the Digital Printing & Imaging Association (DPI) is releasing the new DPI Marketing PlanPro software package as a companion to the Business Plan package. Based on the extremely successful software developed by Palo Alto Software of Eugene, Oregon, the DPI Marketing PlanPro package adds template material specifically for and about the digital graphics industry and the firms doing this work. Tailored specifically for firms in the digital graphics industry, DPI Marketing PlanPro is the best solution to create a successful marketing plan. The easy-to-use software walks you through the process in seven steps. Instruction and examples are customized as DPI marketing PlanPro helps you create a comprehensive marketing plan, from start to finish. The price of DPI Marketing PlanPro will be comparable to that for DPI Business PlanPro: $149.00 for member firms, and, for non-members, $299.00. DPI Marketing PlanPro and DPI Business PlanPro are available from DPI headquarters: 10015 Main Street, Fairfax, VA 22031-3489 USA. Telephone: 703-385-1339. Fax: 703-359-1336. E-Mail: dpi@dpia.org. Website: www.dpia.org.




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