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E Ink Announces Ink-In-Motion Design Kit

Wednesday, January 16, 2002

Press release from the issuing company

NEW YORK--National Retail Federation Convention & Expo---Jan. 15, 2002--E Ink Corporation introduced the Ink-In-Motion Design Kit. Ink-In-Motion is a flashing electronic display that combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper. The Design Kit is an evaluation tool for marketers who are interested in using motion and simple animation to attract the attention of customers at the Point-of-Purchase. The product incorporates the display features most requested by marketers, including clear, crisp, custom fonts and graphics; a thin, flexible form factor; and long operating life. These attention- getting, high-contrast motion displays are easy-to-read in a broad range of lighting conditions, from virtually any angle. The lightweight, durable plastic sheets are easy to integrate into retail promotional displays. Ink-In-Motion displays will run on two AA batteries for up to one year of continuous operation. The eye-catching effects of Ink-In-Motion displays will enhance brand equity by emphasizing key messages at the Point-of-Purchase. The Ink-In-Motion Design Kit costs $500 and is available now through the E Ink Web site at www.eink.com/iim/kit. Ink-In-Motion is commercially available through E Ink's network of certified resellers, a listing of which is available at www.eink.com/iim/sales.




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