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Adobe: New Pricing & Distribution for Digital Rights Management Software

Wednesday, January 16, 2002

Press release from the issuing company

SAN JOSE, Calif.--Jan. 15, 2002-- Adobe has launched a new pricing structure for Adobe Content Server 2.1, the company's digital rights management (DRM) software for PDF based content. The new pricing model is designed to open new opportunities for publishers to expand their eBook and electronic content distribution offerings. Content Server 2.1 pricing is now based on a two-tier scale to better address the needs of electronic content providers and distributors. The first tier is based on the number of titles managed and distributed by the Content Server. For example, a corporation or publisher who wishes to distribute a specific number of documents to employees or customers would use the tier-one scale. The second tier supports the application service provider (ASP) market and is based on the number of destination sites served by the Content Server, regardless of the number of titles. A value-added reseller (VAR), for example, setting up digital content stores for online retailers would use the tier-two model, paying on a per-store basis. Adobe Content Server 2.1 links together key functions of the electronic content distribution chain -- from creation to delivery. Content creators can create their documents for printing and electronic distribution in eBook-friendly authoring applications such as Adobe InDesign 2.0 and Adobe FrameMaker. Publishers and retailers can more easily encrypt and distribute Adobe PDF documents to their target markets online. With a few clicks, content is ready to be safely delivered to customers everywhere. Adobe Content Server 2.1 now enables readers to download encrypted PDF files on up to four different PCs, Macs, laptops, or handheld devices at no extra charge. The Adobe Content Server is available through Adobe distributors and license centers worldwide and can also be licensed directly from ebooks.adobe.com. The pricing model is as follows: * Tier one: Content-based pricing is a one-time fee of $5,000 (U.S.) for one Content Server destination site capable of hosting 250 titles. Expansion packages are $1,000 (U.S.) per additional 500 titles. * Tier two: ASP-based pricing is $10,000 (U.S.) for the Content Server linked to one destination site, hosting an unlimited number of titles. Additional destination sites for Content Server are $1,500 (U.S.) each.




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