Knight Ridder Indicator: November Ad Statistical Report
Press release from the issuing company
SAN JOSE, Calif., Dec. 17 -- Business continued to be disappointing in November, with total operating revenue down 10.0% below the same period a year ago. For the year to date, it's down 8.0%.
Total advertising revenue was down 10.4% for the month and down 8.4% for the year to date. The weakness cut across most markets. Retail revenue for the month was down 1.7% on a linage decrease of 3.6%. For the year to date, retail revenue was down 0.2% on a linage decrease of 4.6%. For the month, Miami was up 8.8%, Fort Worth was up 2.2%, Columbia was up 6.2% and Lexington was up 2.9%. The other major markets were down.
General ad revenue for the month was down 14.0% on a linage decrease of 17.2%. For the year to date, general revenue was down 10.4% on a linage decrease of 16.4%. For the month, Kansas City was up 9.5%, Fort Worth was up 6.0% and Akron was up 18.7%. The other major markets were down.
Classified ad revenue for the month was down 21.6% on a linage decrease of 6.1%. For the year to date, revenue was down 15.9% on a linage decrease of 5.6%. All of the major markets were down. The primary shortfall was in help wanted, which was down 50.9%. Auto was up 2.3%. Real estate increased 17.2%.
Factored part-run linage was down 4.1% for the month. Circulation revenue was down 1.8% for the month.
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