WhatTheyThink

New Report Take the Wraps Off Packaging

Press release from the issuing company

NEW YORK, NY (October 30, 2001) - TrendWatch Graphic Arts has just released two new special reports on the packaging industry. "Packaging Trends: Digital Printing and Proofing" details the issues affecting packaging workflow and what technologies are available to aid professionals in the proofing and printing of packaging designs. "Packaging Workflow: Creation to Press" studies the issues affecting packaging design and the challenges faced by designers, package engineers and packaging printers/converters in developing an effective workflow. "These special reports lift the veil on what has traditionally been a secretive society. The process of taking a concept from idea to finished product is a long and complicated one in the packaging world. The competitive nature of this market often requires companies to withhold information from engineers and designers in order to protect trade secrets. To complicate things further, it is impossible to describe the "average" packaging workflow since, unlike commercial printing, there is very little standardization. As these reports explore, there is a great need for improved communication," said Vince Naselli TrendWatch Graphic Arts Director.