ORLANDO, Fla. Oct. 29, 2001--CreoScitex, a division of Creo Products Inc. is demonstrating the Spire(TM) color server, an advanced printing technology for print-on-demand and variable data printing, in booth #2071 at Xplor 2001, where the latest solutions in digital printing are being exhibited until November 1 in Orlando, FL. Most high volume, variable data printing, such as credit card statements, insurance policies and telephone bills, is currently printed in black and white. New digital printing technology is making color printing more accessible through reduced cost and improving imaging. New Demand for Color "The addition of full color to digital printing is driving new applications for variable data printing by dynamic industries, such as the financial and insurance markets,'' says Ronen Cohen, General Manager, CreoScitex Print On-Demand Systems Group. "These industries are starting to implement high-value applications that originate from data-driven communications with their customers.'' CreoScitex Spire color servers drive high-quality, high-volume digital presses such as the Xerox DocuColor 2045/2060 and the soon to be released Xerox DocuColor iGen3. At 100 full-color pages per minute, the Xerox iGen3 will accelerate the adoption of color digital printing with better image quality at reduced cost per page. While color is not expected to replace all black and white printing, the demand is growing to use color applications for premium customers where the added expense will be rewarded with better sales and higher returns.