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Pageflex and InfoTrends to Host e-Enablement Webinar

Tuesday, September 23, 2008

Press release from the issuing company

Cambridge, MA, September 22, 2008 – Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable data publishing and web-to-print solutions, in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, announced today they will be hosting a webinar on the results of the InfoTrends study E-enablement: The Future of Graphic Communications. This webinar will serve as an important resource for print service providers as they evaluate their current Internet strategies and plan for the future. The webinar will be held Thursday, September 25, 2008 2:00 pm (EST).
InfoTrends defines e-enablement as the business processes related to marketing, buying, selling and producing print products. Their study finds that while e-enablement has changed the normal order of the graphic communications value chain, it has been moving in confusing fits and starts over the past few years. Looking to the future, as Web-to-Print technologies become more mainstream, there will be substantial changes driven by digital print market expansion, cross marketing, media and workflow integration. This webinar will help print service providers navigate these changes and develop a strategy for future growth.
The webinar will be led by industry expert Barbara Pellow, Group Leader at InfoTrends. Ms. Pellow is a frequent speaker at industry events and recognized author, with extensive experience working with companies to help them create sales and marketing strategies. Before joining InfoTrends, Ms. Pellow was the Chief Marketing Officer of Kodak's Graphic Communications Group, where she was responsible for all marketing activities for the division. 
Joining Ms. Pellow on the webinar will be Joe Metzger, President of Metzgers Printing + Mailing in Toledo, Ohio. Using new business models combined with e-enabled technologies, Mr. Metzger has led the thirty-year-old printing company into a period of substantial growth as a marketing service provider.




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