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Banta Celebrates 10,000,000th Print of - What to Expect When You Are Expecting

Wednesday, September 19, 2001

Press release from the issuing company

September 2001; New York, NY – For 17 years, What To Expect When You’re Expecting has offered reassurance and guidance to mothers- and fathers-to-be. Now, Workman Publishing is proud to announce a very special arrival: the 10,000,000th copy of What To Expect When You’re Expecting by Arlene Eisenberg, Heidi Murkoff, and Sandee Hathaway. On August 28, 2001, What to Expect When You’re Expecting went to press for the 93rd time – the print run that included the 10,000,000th copy. The healthy book was delivered at 12:00pm at Banta Book Group in Harrisonburg, Virginia. Banta has now printed enough pages of What to Expect When You’re Expecting to circle the earth 2.6 million times. The arrival of the 10,000,000th copy – a landmark few books ever reach – further cements the iconic status of What to Expect When You’re Expecting in America and abroad. A title synonymous with reassurance, reliability, and trust, What To Expect When You’re Expecting has been praised by doctors, nurses, and the media as required reading – Good Housekeeping said What to Expect When You’re Expecting had achieved "near Bible status." According to USA Today, 93% of all mothers who read pregnancy books read What to Expect When You’re Expecting. After helping deliver two generations, What to Expect When You’re Expecting is delivering as strong as ever. It is the best-selling pregnancy book in the world. As of September 2001, it had spent 11 straight weeks (and a total of 73) on The New York Times Bestseller List and has reached the Publisher’s Weekly Bestseller List 172 times. Publisher Peter Workman thanked the employees of the Banta Book Group in Harrisonburg, Virginia, for their efforts in manufacturing and distributing 10 million copies of the book.

 

 

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